Cancer – The Winnable War
Audio Tape Hand-Out System

 WHAT IT IS

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Turnkey recruiting tool allowing you to get vital information out to the masses utilizing a simple letter and audio tape to be handed out directly or mailed.  This can be used for both your warm and cold market prospects. 
 

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This audiotape contains the greatest medical story of the 20th century -- the search for and discovery of the real answer to cancer.  It offers profound hope in the war against cancer and other degenerative diseases.
 

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The speaker is Phillip Day, founder of Credence Publications, author, health researcher and reporter.   He has written several books including “Cancer: Why We’re Still Dying to Know the Truth”, “World Without AIDS”, and “Health Wars”.  He has worked diligently to bring you the facts. 

HOW IT WORKS

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You hand out the tape along with a letter to everyone you know and mail it to those you don’t.
 

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For warm market, you contact the recipient within 48 hours to determine interest.
 

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For cold market these materials prompt recipients to call you for more information if interested.

 WHAT WILL IT COST and WHERE TO OBTAIN?

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Purchase tapes from Exxel Audio
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Phone  1 (800) 443-9935

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FAX: 1 (800) 722-8234               

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WEBSITE www.exxelaudio.com
 

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Price
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Less than 100             = .99 cents each

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100 or more               = .89 cents each

Order by name – Cancer – The Winnable War by Phillip Day

 RESPONSE RATE

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Excellent among warm market

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Not highly tested among cold market

 

Sample Letter to send with the tape
Cancer: The Winnable War

 

Dear ____________:

Virtually every family in America today has been affected in some way by cancer.  Currently, 1 in 2 men and 1 in 3 women will be diagnosed with cancer and 1 in 4 will die from it.  Cancer is the # 2 cause of death in America today!

The ultimate cancer of cancer is business - big business!

The enclosed information is a gift to you, compliments of one of our “messengers of hope”.  Our primary mission is to prevent cancer and to reverse the rates of cancer in America – one person, one family, “one bathroom” at a time.

Perhaps you will choose to join our cause.  If so, an exciting, rewarding and fulfilling future awaits you.

Respectfully,

 

 

SAMPLE SCRIPT
WHEN HANDING OUT THIS TAPE

Here is an audiotape that needs to be a part of your library.  It contains startling information concerning the truth about cancer that every person has the right to know.  Cancer is a disease that almost every one of us fears.  Unfortunately, very few of us know that these fears can be eliminated with the truth.  This tape offers that message of hope. 

 Even if you don’t know anyone who has cancer right now, I can guarantee you that within the next month or so, you will.  I need your help to spread the word.