One Plus One Equals Four

No, we are not talking about new math – we’re talking about a powerful, proven, professional tool that’s helping tens of millions of people throughout the world achieve lasting financial independence.

We'd like to help clear up any mystery and confusion about the phenomenon of Referral Marketing and show you just how one plus one really can equal four – and much more!

Who’s Involved?

If it’s true that you are known by the company you keep, then Referral Marketing (also known as Network Marketing) should be well known and highly regarded - for it keeps excellent company.  The leaders in the industry are some of the most respected multinational corporations in the world.

Fortune 500 and New York Stock Exchange companies such as:  

Because of its unique ability to rapidly penetrate wide segments of the consumer marketplace, Referral Marketing has pioneered a number of today’s most successful and vital products and services.

Telecommunications “upstarts” US Sprint (through Network 2000) and MCI (through Amway Corp.) employed Referral Marketing to entice millions of long distance customers away from AT&T.

In an environmentally conscious America, the Referral Marketing industry literally related a market for home water-filtration systems and now accounts for more than one-half of the marketplace in the United States.

With violent crime on the rise, Referral Marketing currently provides the best personal self-defense products and security systems directly to the consumer.

Referral Marketing is a $40 billion industry involving millions of independent business people on a global scale.  In the U.S. alone, one in every four people are involved as distributors or consumers of Referral Marketing companies.

While corporations utilizing Referral Marketing have prospered tremendously, their success is only half the story.

People Are The Real 
Success Stories

Individuals from all walks of life have found greater success than they ever dreamed possible through the business development opportunities offered by Referral Marketing.  In fact, that’s exactly what’s happening to someone much like you this very minute.  For example:  

Ordinary people achieving the extraordinary – that’s par for the course in the Referral Marketing business.  It is one of the few places left in our world where the dream of “rags to riches” is still a very real possibility.

Referral Marketing could possibly be The Ideal Business, evolving quickly to become recognized as one of the most effective, powerful marketing systems in the world!

So Just What Is Referral Marketing?

Referral Marketing is a business development opportunity for individuals to create a business of their own, by building a network of distributors through which a company’s product or service makes its way to the final consumer.

Profits are derived from commissions on the individual’s personal sales (referred to as Direct Sales) as well as bonuses earned on the sales volume of distributors in their personal network or downline organization (the Multi-Level aspect).

          Traditional Marketing involves moving a product through a hierarchy of middlemen from the manufacturer to the end consumer.  All these jobbers, wholesalers, retailers, etc., earn a profit for handling the product.  In Referral Marketing these positions are unnecessary.  The functions are simplified and the profits that would normally go to the middlemen are instead shared by the individuals in the network!  It’s a more efficient way to distribute products- and a more powerful way to earn income!

The Doubling Concept

The principle that fuels the growth of your Referral Marketing business is called the Doubling Concept.

Let’s say you set aside a penny-and then you merely double it every day for a month.  What do you think happens?

On day Two, you’d have 2 cents; day Three, 4 cents, and so on.  By the end of the first week, you’d have 64 cents.  Excited?  Probably not.

The second week, you’d be looking at $81.92.  Not bad- but watch this.  By the end of the third week, you’d have over $10,000!  And by the end of the month, you would have in excess of $5,000,000.00!

Putting The Doubling Concept To Work

Let’s say in month One you develop one other person who would be interested in working with you in Referral Marketing.

But wait, it gets even better!

Now, are you starting to understand the phenomenal power of the doubling concept in Referral Marketing?

One Plus One Does Equal Four!

So you see, in Referral Marketing, One Plus One Equals Four- and a great deal more!  You need only two things to make this formula work its magic for you:  a Referral Marketing product that you believe in, and a Sponsor dedicated to your success.

Referral Marketing Vs. “Pyramid Schemes”

Because the doubling principle applies to both Referral Marketing compensation plans and “pyramid schemes” alike, it is important that you know the difference.

Illegal pyramid schemes generate income based solely on the recruitment of vast numbers of people.  These people must buy something of questionable value in order to “earn the right” to recruit others into the scheme.  There is no legitimate product or service to be consumed or retailed to the public.  Sometimes, there is not even a company!

A pyramid is a variation on the old chain letter, where a few people who got in at the top win and everyone else loses.  It is not a business development opportunity.  It appeals to greed alone.

Referral Marketing distributes products to retail customers and service their wants and needs, it requires time, energy and effort to train and manage others to develop the business.  This is the foundation of a Referral Marketing compensation structure.

By compensating “upline” distributors in addition to the immediate sponsor, the new distributor has a much better chance of success, because there are several other people (all their upline sponsors) who have a vested interest and are encouraged to take an active role in creating their future success.

WHAT TO LOOK FOR

1.     A superior product or service that you believe in.

2.     Company management with a proven Referral Marketing track record.

3.     A compensation plan that provides a solid retail profit for the distributor and pays achievement bonuses for developing a downline organization.

4.     Top quality promotional and sales support material.

5.     Ongoing field training and support networks available throughout the country.

6.     A sponsor who is willing to help you in your efforts and is committed to your success. 

Word Of Mouth Advertising

You’ve done it for years - And never been paid a dime!

How often do you recommend a great movie, a good book, an excellent restaurant or even a brand name product you fell is a superb value?  All the time!  And yet, have any of these companies ever paid you for the powerful, persuasive “advertising” you did on their behalf?  Certainly not!

You need customers who believe in you and your product.  You must tell your story to people so they’ll take action.  The traditional approach is advertising.  The reason why businesses spend 20% or even 50% of their entire income on advertising is-without it, they’d go out of business!

There is a better way.  Word of mouth advertising.  People believe a trusted friend’s recommendation when they wouldn’t even listen to a $50 million advertising campaign.

Referral Marketing is simply a systematic approach that harnesses the awesome power of word-of-mouth advertising…and asks the question, “Why not get paid for something you do so naturally – and so well?”

Lifestyle

Successful Referral Marketing Distributors making six-figure incomes have done so by offering an easily replicatible business development opportunity- much like a modern franchise, yet costing only a few hundred dollars.  They then teach their people how to do the same thing they’ve done, and receive a percentage of the business that their ever-expanding organization generates each and every month.

Within 24 to 48 months, you can have several hundred or several thousand people in your own distributor network- all of whom are working on your behalf as well as their own.  It is the next step in the evolution of the Free Enterprise System- a revolutionary way for you to have all the money you want- and the time to enjoy it!

Financial Freedom

Your future depends on you.  Financial security and the opportunity to determine your own destiny have become elusive quests in the world today.

How can you make some important changes and not become another statistic?  Begin by evaluating these three time-tested ways people earn money.

1.   Trade time and talents for pay.  It is a proven fact that you will never really get ahead working for someone else.  Most employers pay their employees no more than 25% of what the company earns.  Statistically, as long as you work for someone else, you’ll never make more than 25% of your truth worth!

2.   Put your money to work.  This would include interest, dividends on money you’ve made.  There’s one catch.  If you are just barely meeting your needs now, where do you get the cash to invest?

3.   Putting others to work with you.  Traditionally, this means owning your business and having employees.  For most of us, this is not only difficult, but is the most demanding and riskiest venture we could pursue.  The capital to begin the business ranges from $25,000 to over $1 million.  You must know about manufacturing, marketing, accounting, and distribution, as well as managing all these factors.  Even with total dedication, hard work, 70 to 80 hour weeks, it is difficult to successfully compete in today’s market.

THE ALTERNATIVE

When you become a distributor with a Referral Marketing company, this means you work independently and develop your own organization.  In actuality, the company becomes your partner – researching, developing and packaging the product, handling financing and data processing, warehousing and shipping, as well as creating the promotional materials and training programs to support your distributors.

The uniqueness of Referral Marketing is that YOU determine what the results will be – YOU truly create and control your own life’s destiny.

Is Referral Marketing For You?

Whether you are looking for a way to achieve financial independence, or are simply seeking a part-time income, Referral Marketing is your answer.

If you can simply share with others your enthusiasm for a product or service, and are willing to help them do the same, then you can succeed with a sound and well-managed Referral Marketing company.

It’s important to realize that you already possess the most vital ingredient for success in Referral Marketing.  That is, the network of people you already know.  Sociological studies tell us that by age 21, the average person is acquainted with over 800 other people.

These are the same people with whom you would normally share things that please and excite you.  And they, in turn, will do the same thing with others they know.  Networking is the most natural business there is – which is why so many people, regardless of their background, can be successful in this industry.

Referral Marketing is THE perfect business!  Profitable enough to interest the elite, successful businessperson, yet simple enough for anyone to grasp and use to create financial freedom.  

BIOGRAPHICAL INFORMATION

David Stewart

David Stewart, a twenty-five year veteran of the Referral Marketing industry, has worked with companies and distributor organizations throughout North America, Europe and Australia, as a million-dollar distributor, trainer, corporate executive and consultant.  He is the founder of Success In Action, Inc., an international consulting firm specializing in the design and development of innovative training and support materials for the serious Network Marketer.

Mr. Stewart’s company is based at 8283 North Hayden Road, Scottsdale, Arizona 85258, (602) 443-4300.