Coming Clean
Doorknob Campaign

WHAT IT IS

	Warm or cold market grassroots recruiting tool, combining the NEWAYS harmful ingredients story and your own excitement about being a “foot soldier” in getting the cancer prevention story out to the masses, focusing on the mission of Neways as a leader in cancer prevention.
	A system which will appeal to the emotions of people who have been touched by cancer in their life or the lives of friends and family.
	Focus will be distribution of materials in your local area or within commuting distance, blending daily exercise with business recruiting efforts.
	Results will be primarily for a retail customer base.
	Prospects recognizing the mission may choose to join as a business affiliate of Neways International.

HOW IT WORKS

You generate leads by placing information in a plastic envelope or bag on the doorknobs of homes in your neighborhood and nearby neighborhoods.

Letter – Cancer in your bathroom?

Pamphlet – Convert Your Bathroom

The letter generates people to call your number to ask for more information or to go to your website where they can purchase products from your site.

You follow-up the prospects’ call to arrange a time to meet to talk about the non-carcinogenic products and/or to determine their interest in joining your mission as a business affiliate. OR… ask them to visit this site and listen to the audio presentations below:

Introduction and Overview of the Neways Mission

Exposes Harmful Ingredients

You let prospects decide if this information leads them to join you in this venture.

WHAT WILL IT COST?

Costs will vary depending on location. The average start-up costs will be under $200. Prices listed below are per thousand.

Printing the letter

1,000 copies on white paper will cost around $23.00

1,000 copies on colored paper will usually run around $45.00

Watch or call the copy shop for specials. You may want to test several different letters for effectiveness in your neighborhood or the area you choose to target.

Cost of pamphlet – Convert Your Bathroom – 20 for $2.40

1000 will cost $120.00

Plastic bags with handles

1000 will cost around $34.00

RESPONSE RATE

	Those who contact you will most likely be interested in being a part of the mission to eliminate the threat of cancer, either in their own lives or be willing to share this information with other families as a Neways affiliate.
	Response to packets ranges between 6% to 8%
	Response to follow-up ranges between 1% to 3%

Simply copy and paste the contents of this letter in your own word processor, adjust for your personal contact information and print!

Dear Neighbor,

Not long ago I lost a member of my family to cancer and have a friend that has been diagnosed with breast cancer. In 1901 cancer was a rare disease accounting for four percent of all deaths in the U.S; in 1976, thirty-eight percent of deaths were attributed to cancer; and today 1 in 3 of us will develop this deadly disease. As you know cancer is cruel and very costly. What happened to the “War Against Cancer” announced in 1971 with an expected cure before the Bicentennial in 1976? I am not trying to frighten you, but to educate you on the known statistics of cancer. Cancer is an extremely profitable business for the health care and pharmaceutical industry. Unfortunately, Profits are being put ahead of People. There are alternative treatments, but since they are not FDA approved you will not hear about them. If you would like information about these alternatives, request a copy of our audiotape: Cancer: the Winnable War. Please contact me at the number below or e-mail me.

Consider this fact--between 1965-1982--- 75,000 new chemicals were created. There are 3000 chemicals in food, 700 in water and 884 known toxic substances in personal care products (source FDA). Most scientists agree---with the chemical revolution came increased malignancy rates.

Now would you believe me if I told you that eighty percent of all cancers are related to the environment, and only a small portion is genetically caused? Cancer is the result of toxins invading the body and attacking healthy cells. In fact Dr. Thomas J. Slaga, President and CEO of the AMC Cancer Research Center in Lakewood, CO says, “we now know that eighty percent of all cancers can be prevented because they are due to our lifestyle, i.e. faulty nutritional relationship, smoking, radiation and sunlight.”

I am not offering you a cure for cancer. I am offering you and your loved ones, FREE information on how to reduce your risk of getting cancer with personal care products that have “no harmful ingredients.” We may not be able to control the chemicals in our food and water, but we can practice cancer prevention by controlling what we put in and on our bodies and our children’s bodies. Do you know what known carcinogens are “hiding out” in your toothpaste, mouthwash, shampoo, cosmetics, bubble bath, shaving gel or lotions? Isn’t it time to take a closer look at the “cancer in your bathroom?” See the attached brochure and compare what known chemicals are in your products.

If you would like more information about our company and to order our “Convert Your Bathroom Pack”, which includes nine safe products, go to my website at www.ineways.com/yourwebsite. If you would like to save 30% and purchase products at wholesale instead of retail, call me at (your phone number).

If you are interested in helping us spread this message about cancer prevention and want to create an additional income stream Working From Home, go to www.wealthpartners.net. Then call me at (your phone number) or e-mail me at (your e-mail address. Either place you can leave your contact information and I’ll send you more details on how to win the war against this disease. Thanks for your time and I hope to hear from you soon.

Best Regards,